Mike Florio of ProFootballTalk.com has pounded away at Seattle Seahawks head coach Pete Carroll for his "Win Forever" book tour (here, here, here, and here), often referring to Carroll's book as "Cheat Forever", complete with a new, photoshopped cover.

CBSSports.com columnist Gregg Doyel has joined the chorus, assailing the former USC head coach for his "Deny Forever" attitude:

"Does Pete Carroll have no shame?

And that answer is no, but that's not a surprise. When the NCAA leveled USC as hard as it has hit a high-profile program since crushing SMU with the death penalty in 1987, Carroll waited about 15 minutes to fire off a YouTube video where he claimed to be "absolutely shocked and disappointed" by the sanctions. His best player, Reggie Bush, was essentially the second-highest paid guy on campus behind Carroll, with cash and a car and luxury housing. But Carroll was "absolutely shocked and disappointed" by the sanctions. Which means Carroll is an idiot or a liar.

And he's not an idiot.

But he is shameless. Carroll couldn't wait five weeks for the ooze to dry on the NCAA sanctions -- "Probation Forever" -- before embarking on a national tour to hawk his book."

Doyel thinks the title "Win Forever" is "the punch line to a joke that goes right over Pete Carroll's head", and provides several alternate titles which he feels are more in-line with Carroll's tenure at USC.