The NFL announced that, beginning in 2012, Nike will be the league's uniform, sideline, and fan apparel supplier.

Nike replaces Reebok, whose ten-year agreement with the NFL ends after next season.

In addition to Nike, New Era will provide headwear for the sidelines and fans, while Under Armour continues to provide apparel for the annual Scouting Combine. Other licensing deals include ones with G-III apparel, who will provide "lifestyle" apparel, VF will provide t-shirts and fleece, Outer Stuff Ltd will produce youthwear, and '47 brand will produce headwear for fans.