Why the Packers' 2026 Season Feels Personal
The NFL took it's shot at Green Bay in 2025 on and off the field, the Packers now have a chance to answer
By Luke Leavitt
The Green Bay Packers enter the 2026 season with extra motivation deriving from a place that is quite uncommon based on the recent franchise history. The lack of respect from the NFL is personal.
Not the ordinary kind that exists inside every NFL locker room. Not the cliché “nobody believes in us” motivation teams manufacture during training camp. This feels different. More public. More emotional. More personal.
Because in today’s NFL, rivalries no longer end when the clock hits zero. They live online. Every quote becomes a debate show segment. Every embarrassing moment gets clipped, reposted, and recycled across social media for months. Players see it. Fans amplify it. Entire narratives are built through edits, Instagram captions, podcasts, and viral tweets before teams ever step back onto the field.
And over the last year, the Packers became one of the NFL’s favorite targets.
For decades, Green Bay represented stability and dominance. The franchise went from Brett Favre to Aaron Rodgers without ever fully losing control of the NFC North. Opposing fanbases didn’t just dislike the Packers, they were exhausted by them.
But the modern NFL moves fast. One disappointing stretch can completely shift perception, especially online. Suddenly the Packers weren’t being talked about as the division’s measuring stick anymore. Rivals mocked them openly. NFL fans piled on.
The perfect example came from the end of the Packers 2025 season. Green Bay was physically dominated by the Baltimore Ravens this past season in week 17.
Following the game, Ravens stars like Lamar Jackson and Derrick Henry were seen embracing the now-viral cheese grater imagery aimed directly at Packers culture and Cheesehead fandom. What once would have been simple locker room trash talk instantly exploded online. Fans reposted it everywhere. NFL pages turned it into graphics and memes.
That moment mattered because it symbolized something bigger than one game. Perhaps it originated when the New York Jets upset Green Bay in 2022, and Sauce Gardner dawned the Cheesehead and paraded around Lambeau Field.
Trash talk or not, the one-time hallowed grounds of Lambeau Field seemed less respected by opponents.
That feeling only intensified within the NFC North, where the rivalry between Green Bay and the Chicago Bears entered a completely new era. Led by Caleb Williams, the Bears embraced the modern sports culture of visibility and swagger. Postgame cheese graters were being worn, and literal cheese was being shredded during the post-game interviews.
Does it mean anything in the grand scheme of things? Probably not. However, certain images don’t disappear, and disrespect isn't forgotten. That’s exactly what it was, a public message that certainly should last in all Packer heads.
For years, Packer fans basked in unquestionable ownership of the Bears, with Aaron Rodgers’ famous “I own you” serving as the pinnacle moment of over a decade's worth of dominance . But rivalries evolve, and for the first time in a long time, momentum has shifted emotionally toward Chicago.
Players today exist inside the same digital world as fans, scrolling through comments, seeing podcasters questioning their toughness, and hearing national personalities debating whether Green Bay’s culture is what what it once was. Now more than ever, players and sports media all co-exist in the same echo chamber.
That’s what separates this Packers season from a normal bounce-back campaign. Green Bay isn’t simply responding to losses on the field, they’re responding to months of public disrespect in a league where image and identity now travel faster than highlights.
The cheese grater celebrations became symbolic because they represented how opponents suddenly viewed Green Bay: vulnerable, soft, and beatable. Caleb Williams and the Bears leaning into online trash talk represented another reality, younger teams no longer see the Packers as untouchable royalty.
Maybe that’s exactly what Green Bay needed. Because the most dangerous version of the Packers has historically been the one that feels disrespected. The franchise has always thrived when doubted, when challenged, when forced to prove its identity again. Now they enter 2026 with an entire offseason worth of viral moments sitting in the forefront of their minds.
#BEARS QUARTERBACK CALEB WILLIAMS WITH A CHEESE GRATER HAT ON THE POSTGAME AND GRATING CHEESE AFTER BEATING THE #PACKERS.
💀💀💀
NEW OWNER IN TOWN.
pic.twitter.com/p2ODphbQIZ— MLFootball (@MLFootball) January 11, 2026
In an effort to keep cheese graters out of Lambeau Field, the Packers have again warned season-ticket holders that repeatedly re-selling may get their seats revoked. https://t.co/i10e1K7rWv
— ProFootballTalk (@ProFootballTalk) February 23, 2026
Sauce Gardner took a cheesehead from Green Bay and their quarterback...
🎥: @TomPelissero pic.twitter.com/mYYSgjcEvX
— The Sporting News (@sportingnews) April 24, 2023
PLEASE SUBSCRIBE TO OUR CHEESEHEAD NATION WEEKLY NEWSLETTER HERE.
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Luke Leavitt is a Contributor for Cheesehead TV, covering the Green Bay Packers. A Manchester by the Sea, Massachussetts native, Luke is a lifelong Packer fan, and 16-year shareholder. Keep up with Luke on X @LukeLeavitt7
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Comments (37)
Coldworld
May 24, 2026 at 09:11 am
You get respect through current deeds not history. Players come to know who you are and so do coaches. They don’t care who you were, even if they are actually aware of that. Their focus is on what they face now and have faced, individually and collectively as a team. No past glories matter any more than past failings. Who will our opponents face, how will we play against them are what sets the tone. I don’t think it’s any secret that the Packers, good, bad or indifferent, haven’t been seen as intimidating in years.
We aren’t a team seen as capable of defending fortress Lambeau mentally or physically, even though we have at times been a dangerously talented team. Look to LaFleur if you don’t like it. We are a team that reflects him, even his fans accept that. We tend to finesse, we don’t go for the jugular points wise either. We play percentages and we can be manhandled and have been. Such things get known.
Since'75
May 24, 2026 at 11:25 am
Whatever happened to 'All gas, no brakes'.
Maybe it was replaced by....
It's time to win Championships, idk.
TarynsEyes
May 24, 2026 at 09:15 am
Boo-Hoo. Cry me a river. Remember, the easiest way to have others mock you is by doing something that opens that door. The Packers opened that door by their play the last 5 games. In fact, I believe it was well-deserved for their lack of, well, everything. Don't cry about what happens to you when you've done it to others.
I know I'm not a Packers fan because I believe the slights were deserved. Wah-Wah.
WestCoastPackerBacker
May 24, 2026 at 08:42 pm
This is a perfect article for you.
Handsback
May 24, 2026 at 09:19 am
You earn respect, it's not lasting and in football it is looked at differently from one season to the next.
Winning solves a lot of problems. Just win Baby!
JMHO
PackEyedOptimist
May 24, 2026 at 09:31 am
The funny thing about the cheese-grater hats:
Packers fans wear cheesehead hats because it embraces our America's Dairyland culture.
We can wear them to every Packers game or event.
The graters? They can only reasonably wear them when playing the Packers.
They're a pathetic "wannabe," and "in their heads" emblem.
How sad for them.
Coldworld
May 25, 2026 at 09:33 am
I welcome the graters. There’s nothing so satisfying as crushing a team that likes those strong or whose fans are wearing them. Of course, for this particular pleasure, we first have to crush an opponent sporting them. Recently we rarely do.
The Saints in 2024 and the Vikings in the first game last year being the only real examples of a beat down since 2022. Both of those teams were not feeling particularly bullish when we played them and weren’t really using the graters.
pantz_bURp
May 24, 2026 at 09:45 am
This is the first time in a long time, I dont feel we have the right coaches capable or willing to turn this narrative around. If we have most players healthy...which I hope, we will see how this unfolds. I hope we run out of excuse narratives at some point...
Pantz "wasn't me" Burp
*less business decisions, more accountability to the team
JQ
May 24, 2026 at 10:58 am
"...the one-time hollowed grounds of Lambeau Field..." Make that 'HALLOWED grounds.'
The spelling error is ironic given the topic of the article.
I hope some of the veterans and youngsters the Packers added will bring some grit and mental toughness to this squad.
If coach lafleur and his staff founder this year, maybe Policy/Gute(?) will cut their losses and bring back Anthony Campanile to change the culture.
SicSemperTyrannis
May 24, 2026 at 01:48 pm
Who's going to cut the flounder, the founders?
JQ
May 26, 2026 at 02:53 pm
As a verb, founder means to fail utterly, sink, collapse, or stumble.
barutanseijin
May 24, 2026 at 03:25 pm
Mental toughness starts with the kind of gritty, hard-nosed editing that exterminates malapropisms. Clarity of writing is clarity of mind. Once our soft, flabby Packer media toughens up, they can whip Lafleur and Gutekunst into shape with hard-hitting content. Everyone will fear and respect the mighty Packer media.
Since'75
May 24, 2026 at 11:30 am
Everyone R-E-L-A-X
If Guter says it's time to win Championships.
It's time to win Championships.
If Ed Policy believes it, then so should Packer Nation.
*********
Now....someone pass the kool-aid.
PackerBackerAZ
May 24, 2026 at 01:13 pm
Gutekunst needs to understand that it is always time to win championships. There should never be a season where winning a championship isn't the aspiration for the Packers.
Right now the Packers are tied for the NFC North division lead and for the NFC number one seed in the playoffs. The Packers are Super Bowl bound until proven otherwise. Drink up and enjoy the 14th championship season.
NickPerry
May 24, 2026 at 11:56 am
"The Green Bay Packers enter the 2026 season with extra motivation deriving from a place that is quite uncommon based on the recent franchise history. The lack of respect from the NFL is personal."
After finishing 0-4 in the regular season and losing to the Bears in the playoffs after leading 21-3 in the 2nd half, I just can't imagine the Packers players & coaches needing anything additional for motivation. Hopefully this group of players is able to overcome the deficiencies of the coaching staff.
IF this team was to suddenly become a tough, physical, punch you in the mouth and keep punching for SIXTY (60) MINUTES type of team, it would be because of the players. After 7 years under Matt LaFleur, this team isn't suddenly going to get that attitude from their HC.
SicSemperTyrannis
May 24, 2026 at 01:49 pm
Mike Tyson for HC?
Since'61
May 24, 2026 at 03:09 pm
Nick completely agree with your post. It's not going to come from MLF as I said in my post below. Maybe it will come from Gannon and his staff at least on the defensive side. The Packers replace most of their coaching staff but extended MLF. How does Policy justify that? Plus he keeps the same reporting structure with Gute, Ball and NLF all reporting to him as equals. No accountability for the 5 game losing streak at the end of the season.
It still leaves me with a bad taste in my mouth as we move towards the 2026 season. Thanks, Since '61
Gman1976
May 25, 2026 at 09:57 am
Likewise, I have a very bad taste in my mouth. Policy rewarded failure, losing, and worse: LOSING TO THE BEARS 3X. I am still shaking my head.
JQ
May 26, 2026 at 02:56 pm
Agreed. Also recall, the Packers went 1-5 in division play in 2024. Pathetic...
Since'61
May 24, 2026 at 01:04 pm
The Packers have not been a physically tough team for a long time. Their OL and DL have consistently been pushed around by the top tier teams in the league and sometimes even by lessor teams. The Packers need to physically dominate their opponents at the LOS plus they need to tackle more effectively on defense.
If they can do that they will earn some respect back within the league and against their opponents. They also need to reestablish their home field advantage by playing dominant, winning football at Lambeau. If a team cannot defend their home field and lose as they did to the Ravens why should they be respected?
Hopefully the recently hired coaches, especially Gannon, can bring a new tough, physical, mental attitude to the defensive side of the ball. I doubt that MLF and Stenovich will change the offense since they haven't over the last 7 seasons. Finesse can be fine for the WRs and the QB but the OL and RBs must provide dominating physicality for the offense to be effective. At least Josh Jacobs brings physicality to the RB group. The OL needs to become more physical if the Packers want to earn some respect back.
The lack of physicality on the Packers is not a new issue. It has just manifested itself into the cheese grader hats during the Packers 5 game, season ending, losing streak and in particular due to the loss to the Ravens at home and I would say due to the second half collapse in the playoff loss to Chicago.
2026 is a new season and a chance for the Packers to make everyone forget about the cheese graders. But it will take dominating, physical victories to turn things around. We can be sure to see the cheese graders during the first two games of the season on the road. We'll find out pretty quickly if the 2026 Packers have the motivation and the pride that it will take to earn some respect in the league. Thanks, Since '61
Turophile
May 24, 2026 at 01:24 pm
"A physical hard-nosed team". every coach parrots it.....and it is certainly important, BUT this is only partially true and comes with caveats.
Being a very physical team is pretty useless IF, being extra physical leads to sloppy play where you keep committing penalties (especially those 15 yd ones) and undisciplined play (the opposite of finesse) can lead to catastrophic failures...........and TDs against you. Go for the physical big hit to light up a ball carrier, then see them dodge you and rack up a ton more yards, that is the downside of physicality without discipline.
When you watch (for example) Barcelona in full flow, it isn't that they out-physical opponents, they just have more talent and especially more finesse than those they face.
There is a place for finesse, just as there is a place for physicality, disciplined physicality, by players who know where the line is drawn to avoid many penalties.
Watch a wonderful catch by a GB receiver where he keeps his arms still while the ball is on its way to him, moving them at the absolute last moment to catch the ball, so the defender has no time to react or adjust. THAT is finesse.
Both finesse and physicality have equal importance in their place on a team, no matter how many times people push one of them over the other.
Perhaps what people should call for, is A COMPLETE team where finesse and physicality are both used equally well and to the greatest possible effect, over some one-sided idea that worships just one side of a two sided coin.
SicSemperTyrannis
May 24, 2026 at 01:52 pm
I grade the cheese a D- for the last 5 games.
TKWorldWide
May 24, 2026 at 02:45 pm
If the OL can be road graders, the cheese graters will disappear, and there is nothing greater than that.
Booyah!!
bjkdad44
May 24, 2026 at 09:29 pm
Josh Jones?… is in this team?
Since'61
May 24, 2026 at 09:47 pm
Thanks for pointing out my error. I have corrected it. just a case of the fingers working faster than the brain.
Thanks, Since '61
TKWorldWide
May 25, 2026 at 02:51 am
I figured it was a Josh Jacobs/Aaron Jones combo. A player like that would be darn good!
barutanseijin
May 24, 2026 at 03:05 pm
Sauce Gardner “dawned” the grater?
May the sun set once more on the cursed grater!
GreenandBold
May 24, 2026 at 03:39 pm
Frankly with what 1 playoff win in the last 4 years ( 23-26 ) and being run off the field by the Ravens last season why would any team have respect for the Packers ? I lost all respect for them after the no guts to try and tackle Henry game . It should’ve been embarrassing to every member of the Packers . Should have provided enough motivation for them to rip through the playoffs , but no it was one and done . I don’t expect it to be much better this season until they prove me wrong .
Alberta_Packer
May 24, 2026 at 04:37 pm
So perception vs. reality.
Towards the end of last season the Packers were significantly softened by injuries. The bane of any NFL team. Also there were other factors that contributed to the Packers gradual decline - including troubling individual performances - both players and coaches. So there may have been the perception that the mighty has fallen - with attendant celebration. However the 2026 Packers schedule suggests otherwise.
In reality - the 2026 Green Bay Packers have been showcased by the NFL - with a maximum of six nationally televised games, including a franchise-record five prime-time home games at Lambeau Field. This is not 'disrespect' from the NFL. As the NFL is keen to generate maximum fan viewership, entertainment value, and broadcast revenue - they obviously see the Packers as a key part of their success.
Izardm
May 24, 2026 at 07:29 pm
There is something seriously wrong with the Packers overall culture and it starts and ends with Matt Lafleur. He isn't a leader of men, and he projects this image of a "pretty boy" with his coffed hair, fixed eye brows, and facials, etc. His Packers teams are the embodiment of him, where they are soft, non-physical and mentally fragile. They don't play hard, make mental mistake after mistake, and don't know how to finish. Most people think the Packers season went off the rails late, when Parsons got hurt. I disagree. Going into the home stretch, you were 9-3-1, because you pissed away games to CLE CAR and PHI, where you ONLY scored 13, 13 and 7 points, two of the losses home. Then you tie Dallas in a game you scored 40!
Inexcusable! They should've easily been 13-0, where the affect of late season injuries weren't so damaging. But that's Matt Lafleur. There were a lot of things with the Packers last year that were damaging, but the one thing that jumped out to me? There were multiple games, DET CHI DEN, where teams took unnecessary cheap shots on Jordan Love and not one player got mad on the Packers and defended him. Cowardly! Packers won't win nothing with Lafleur. I am certain of it.
Since'75
May 25, 2026 at 11:15 am
"There is something seriously wrong with the Packers overall culture and it starts and ends with Matt Lafleur."
It starts from the very top and cascades it's way down.
See Ron Wolf
Ya_tittle
May 26, 2026 at 02:17 pm
Wish you were wrong, but the evidence supports you.
Since'75
May 26, 2026 at 03:39 pm
Winning cultures start from the top down.
Anyone who doesn't know that, should stick to watching men's gymnastics and figure skating.
*******
See Harlan/Wolf
Lare
May 25, 2026 at 08:46 am
Simply put, people won’t wear cheese grater hats when you beat them. The question is if the Packers can do that.
the_gavia_pass
May 26, 2026 at 01:56 pm
if... hopefully... if...if... hopefully.... if if if....hopefully... if if if if if....
16yrs no SB.
heyjoe4
May 28, 2026 at 09:06 am
Hmmm, I'm not sure the Packers play better when they are disrespected, or underdogs.
Thinking back to their last SB win in 2011, they were the sixth and last seed in the NFC. They won all three road games and went on to beat the Steelers in the SB, again as an underdog.
I think winning a SB is all about the team that is 1) healthy overall going into the playoffs, and 2) playing their best football in the last month of the regular season. There's no magic to it.
Bitternotsour
May 28, 2026 at 09:58 am
a little good luck and some momentum go a long way (along with a talented QB)